Sustainability

🌍 Why iSmell Exists: The Problem With Traditional Plastic

Every year the world creates hundreds of millions of tons of plastic — and most of it never gets recycled.

Traditional plastic products, including toys, trinkets and keychains, end up polluting our land, water, and future.

♻️ The Global Plastic Waste Crisis — Real Numbers

Based on the latest global studies:

🗑️ 350–400 million tons of plastic waste are generated every year

Sources: UNEP, Our World in Data

🚫 Only about 9% of plastic is ever recycled

The remaining 91% goes to:


  • Landfills

  • Incineration

  • The environment

    Source: OECD Global Plastics Outlook

🏭 Over 200+ million tons of plastic are landfilled yearly

Because recycling systems are overloaded and inefficient, landfills have become the final destination for most small plastic items — including cheap plastic keychains, toys, and novelty gifts.

🌊 12–14 million tons of plastic enter the ocean every year

This includes small items like:


  • Broken keychains

  • Mini toys

  • Packaging

  • Microplastics

These items break down into micro- and nano-plastics, harming marine life, entering the food chain, and eventually ending up inside the human body.

Source: UNEP, National Academy of Sciences

💔 The Hidden Problem: Small Plastic Items

Small items — like traditional plastic keychains — are rarely recycled because:


  • They are too small for recycling machines

  • Mixed materials cannot be separated

  • They get categorized as “general plastic waste”

  • They often end up in landfills or oceans within months

This is why billions of small items…

➡️ never get recycled

➡️ never biodegrade

➡️ can persist for 400–500 years

🌱 How iSmell Changes Everything

iSmell keychains are made from 100% biodegradable bioplastic that:

✔️ Breaks down naturally

No microplastics. No toxic residue.

✔️ Biodegrades within years — not centuries

Unlike traditional plastic, which survives up to 500 years.

✔️ Uses premium, safe, long-lasting scents

We use cosmetic-grade, clean fragrances proven to uplift mood.

For example:

🍊 Orange scent increases feelings of energy and reduces stress by up to 30%, according to mood-science research.

✔️ Safe for the planet & for kids

Non-toxic, BPA-free, microplastic-free.

✔️ Fun, collectible, sensory — without harming the planet

Scented collectibles shouldn’t cost the Earth.

💚 A Tiny Keychain That Makes a Big Difference

When you choose iSmell, you’re not just buying a scented keychain.

You’re choosing:


  • Sustainability

  • Better materials

  • Cleaner oceans

  • Less landfill waste

  • And a product that’s actually safe

🌎 Together We Reduce Plastic Waste

One biodegradable keychain means one less plastic item sitting in a landfill for 500 years.

Imagine if millions of kids switched to safer materials — the impact would be massive.

This is why we created iSmell:

Fun, scented, collectible — without destroying the planet.